Search Engine Optimization

SEO stands for Search Engine Optimization, it is a technique used to rank websites, Pages, Channels extra in search engines to get more and more organic traffic. Today (2021) we have almost 1.8+ Billion websites live and the number is rising day by day. So it is really tough for someone to get ranked to have some organic traffic without proper SEO and it is also time consuming as well as needs a sufficient amount of budget. This is where SEO professionals helps clients to achieve this and SEO is most in demand to get long term free traffic. Basically SEO is of three types that is

  • Technical SEO
  • On-Page SEO
  • Off-page SEO

Technical SEO

The points that covers in this type of SEO are needs to be considered at the time of launching and before launching. Technical SEO consist of following factors.

  • Easy to remember Domain that has keywords
  • Google Search Console submission
  • Google Analytics for website stats and Analytics
  • Robots.txt file creation and submission
  • Use of HTTPS or SSL Certificates
  • Better Hosting Services
  • SEO-friendly navigation
  • SEO-friendly URL structure
  • Mobile-friendly website
  • Page speed optimization
  • XML and HTML sitemap
Search Engine Optimization

On-page SEO

The points that covers in this type of SEO are needs to be considered at the time of launching and before launching. Technical SEO consist of following factors.

  • Proper Keywords research
  • Title Tags
  • Meta Description
  • Use of headlines
  • Header tags
  • SEO friendly writing
  • Images optimization
  • User engaging content
  • Internal and external linking

Off-Page SEO

The points that covers in this type of SEO comes after the writing of posts and pages and mostly done on other websites and platforms, that’s why this is called Off-page SEO.

Off page SEO consists of efforts we do on other website, like link building on other websites. Google has almost 90% share in search market, and it considers almost 200+ factors to rank a website. Backlinks is one of the most powerful factors Google considers to rank a website. For better understanding consider backlink as vote, today when we have thousands of results for particular keyword and phrase so it is difficult for search engines to decide which result to show in top 10, so backlinks are along with other factors that helps search engines to list down the result. The more backlinks (vote) a website has will definitely ranks more and get organic traffic.

Final Summary

SEO is best method to increase the traffic and ranking of a website. If a website has more visitors, it automatically increases the ranking of that website. So higher ranking of a website means more visibility, and greater profit.

SEO is a one-time investment. The reason behind is that once a website becomes popular, it constantly receives visit from substantial number of visitors. SEO is not only beneficial for long time, but it also delivers best return on investment.

According to the several reports and surveys people are Three times more concerned towards the SEO as compare to the paid advertisements or social media marketing. Social media marketing is effective for short term only , you will get traffic till you are running social media campaigns but on the other hand through SEO you will have the long term benefits and permanent organic traffic from search engines.

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