Social Media Marketing
In this technological/digital environment social media marketing is growing with a rapid speed. These days’ social media marketing is becoming more and more popular, Powerful and effective medium for small scale business to reach their target market. Small scale businesses cannot afford marketing budgets of conventional media (Print/digital), so the only option left is Social media marketing due to its reach and economical budgets. Here we are going to share some facts and figures for you to realize the importance and effectiveness of social media marketing.
Social Media Marketing facts and figures (2021)
According to facts total worldwide population is Approximately 7.9 billion in 2021 and there are 4.5 billion active internet users out of which there are 3.499 billion active social media users. In a single year from April 2018 to April 2019 Social media users grew by 202 million. On average User spent 142 minutes (2 Hours 22 minutes) a day on social media websites like Facebook, YouTube, Instagram, Twitter, LinkedIn, extra. According to study there are 60 Million active Facebook pages out of which 5 million use face book for advertisement. 300 Hours of videos are uploaded on YouTube every minute and 1 billion hours watch time daily. There are 800 Million monthly active users on Instagram, and 326 million on twitter. There are 530 million user profiles on LinkedIn. These are some facts and figures that shows the importance and user base of social media platforms to use for marketing and business purposes.
Importance of Social Media marketing in Pakistan
According to study there are 100 million+ internet users in Pakistan out of which 50 million are active on social media websites. Out of total 58% internet users use internet daily and there are 45 million+ users use internet on mobile devices. There are Approximately 35 million Facebook users, 5 million Twitter and 6 million+ Instagram users in Pakistan. This data shows the hidden business potential and scope of social media marketing in Pakistan as well as globally. Conventional business are becoming more and more tough/competitive due to rising rents/utility bills/ and staff salaries extra so why not you are using social media marketing tools to reach and grow your business globally with minimum spending. You may be interested in reading Website development facts and figures.
How Titans Business Consultants can help
- Brand awareness - Compelling and relevant content will grab the attention of potential customers and increase brand visibility.
- Brand reputation - You can respond instantly to industry developments and be seen as ‘thought leader’ or expert in your field. This can improve how your business is seen by your audience.
- Cost effective - It can be much cheaper than traditional advertising and promotional activities. The costs of maintaining a social media presence are minimal. If you choose to invest in paid advertising, you can spend as much or as little as your budget allows.
- Website traffic - Social content can boost traffic to your website. This can lead to increased online conversions such as sales and leads.
- Evaluation - It is easy to measure how much website traffic you receive from social media. You can set up tracking to determine how many sales are generated by paid social advertising.
- Customer interaction - You can deliver improved customer service and respond effectively to feedback. Positive feedback is public and can be persuasive to other potential customers. Negative feedback highlights areas where you can improve.
- Target audience - Customers can find you through the social media platforms they use most. You can choose to maintain a presence on particular platforms that are in line with your target audience. For example, if you are targeting young people you could reach them through Snapshot. If you are seeking business customers, LinkedIn may be the best channel.
- Brand loyalty - You can build relationships with your customers through social media. This can help increase loyalty and advocacy.
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